The right targets
worth your time
The customers and main contractors actually worth chasing, not just more names on a list.
Prospect Radar - go after the right customers.
A clear read on a target customer or main contractor: who they are, whether they're a fit, who matters inside, and the angle most likely to open the door.
The right targets · Who matters · The angle in
What you get
Target, don't spray
Who matters
the people to reach
The decision-makers inside a target, and why each one matters to your pitch.
The angle in
what to lead with
A practical way to approach, grounded in what the target actually needs.
Sound familiar?
Chasing the wrong customers burns time you don't have. The trick is knowing which doors are worth knocking on - and what to say when they open.
Chasing too many leads
You go after whatever comes up, instead of the customers worth winning.
Cold outreach that lands flat
You reach out, but without a reason that matters to them it goes nowhere.
Wrong person, wrong pitch
You get in front of someone who can't say yes, or pitch the wrong thing.
No read on the target
You approach big customers knowing little about what they actually need.
Growth by referral only
New work depends on who you happen to know, not who you choose to target.
Before vs after Prospect Radar
Spraying
Hoping
- Chasing any lead going
- Cold outreach that flops
- Pitching the wrong person
- Growth left to referrals
Targeting
Choosing
- Chasing the right customers
- Outreach with a real reason
- Reaching who can say yes
- Growth you choose on purpose
Built for your sector
Approached the way your sector actually buys
Construction, engineering, manufacturing and trades - we profile targets around how your sector actually buys, so the angle in is one that fits, not a generic sales script.
Here's what Prospect Radar gives you:
- A profile of a target customer or main contractor
- Whether they fit your strengths, and how well
- The people who matter inside, and why
- A practical angle for getting in
- The thinking that comes before the calls and outreach
Before the cold calls
The thinking that makes outreach land
Prospect Radar is the targeting layer before the calls and emails. We tell you who's worth approaching and how; when it's time to make the calls, we point you to trusted lead-gen partners.
How it works
01
Name a target
who to research
You tell us the customer or main contractor you're eyeing.
02
We profile them
fit and angle
We research who they are, the fit, and the people who matter.
03
You approach
with a reason
You get the profile and the angle, ready to reach out well.
RTi GrowthOpsGrowth, by design
Is this for you?
This is for you if:
- You want to grow with the right customers, not just more of them
- You sell to larger organisations or main contractors
- You run a construction, engineering, manufacturing or trades firm
- You'd rather target than spray
- You want a reason to approach, not a cold script
Probably not for you if:
- You want us to make the calls (we point you to lead-gen partners)
- You want bulk lists to blast
- You're happy growing by referral alone
- You only do one-off domestic jobs
- You're after the cheapest option, not the right one
Part of the system
Sharper alongside the other tools
Prospect Radar works best inside GrowthOps Partner, next to Competitor Watch and the tender radars - so who you target is informed by the whole picture.
Proof
Awarded, delivering, and proven
We moved from selling through distribution to owning our direct relationships with dealers and customers, and Ian and his team held the whole programme together: strategy, systems and marketing as one joined-up engagement. Everything connected, accountability was clear, and we never juggled multiple agencies or repeated ourselves.
We are an established electrical contractor with a real ambition to grow, and Ian and his team gave us the plan and the systems to chase it on purpose. They mapped out the customers worth targeting, grew our online visibility from a few hundred to over 25,000 views a month, and brought the first ever inbound enquiries we have had.
Ian and his team helped me get the business off the ground: securing the funding, building the sales and marketing systems, and turning early enquiries into paying work. Three years on, we are taking on new staff now with a pipeline worth £398,000. They built the business engine behind my trade, and it shows in our numbers.
Know who to go after.
Tell us about a target customer and we'll set up a Prospect Radar.
